Etat Libre d’Orange Series

Etat Libre d’Orange came on the fragrance scene (and made quite a scene in the process) in 2006, trumpeting: “Le parfum est mort, vive le parfum!” (“Perfume is dead, long live perfume!”). They quickly made a name for themselves with their provocatively-named fragrances and their accompanying images designed to stir controversy and arouse senses other than the nose. To top it all off, their fragrances came with ad-copy that, well, bordered on badly-written erotica (is there even well-written erotica?) that I personally find laughingly ridiculous.

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