If Paco Rabanne had the budget to hire Sean O’Pry to snap his fingers while smoldering and smiling cheekily at the camera in this obvious attempt to rejuvenate their cash cow, why didn’t they put more money and effort into the fragrance itself? And also, have they decided that the rugged, hyper-masculine and tattoed male of Invictus is out of fashion, while the coutured metrosexual man is back in fashion?
Paco Rabanne 1 Million has been around since 2008 and is one of those generic “let me slap you in your face with my douchebaggery” kind of fragrances that exudes nothing but tastelessness. You’ll be able to smell it from a mile away, and if you do, RUN, or you will be rendered catatonic by the stuff that some people put in their car freshener.
Interesting article alert! The Telegraph has just published a piece lamenting the lack of great men’s fragrances today. You can find it by clicking here.
Notable quotes that stood out to me include:
“So dull are today’s creations that the fragrance du jour may as well be called Ubiquity Pour Homme – a concoction that is everywhere, smells like everything else and is characterised by a top note of predictability, a heart note of safety and a base note of utter blandness. Oh, and pink pepper and something sweet and vanillary for good measure. Wear it and you’ll smell like every other man in the street.”
“What’s also making today’s fragrances so dull is the ubiquitous Dihydromyrcenol– a synthetic ingredient described (depending on your point of view) as being lavender-like, hyper-fresh or slightly bitter and metallic. It’s primarily used in men’s fragrance for its ferocity and staying power, is often prevalent in sport variants, and is the ingredient responsible for that slightly acrid zing common to pungent men’s fragrances. And it’s is everywhere. The reason for this, a perfumer friend told me recently, is that creative briefs for men’s fragrances often require that they “last all day” because men, unlike women, tend to apply once and don’t bother to top up later in the day. The easiest way to deliver that longevity is to throw some Dihydromyrcenol into the mix.”
It was time to make my way to the square just outside Palais Royal, where I was to meet Monsieur D. At exactly 1pm sharp, Monsieur D arrived, and we exchanged pleasantries before strolling into the Palais Royal. Our first stop was, naturally, the famed Serge Lutens boutique, where countless other perfumistas before me had no doubt made the pilgrimage to. The outside display held a bust wearing a metal helmet, presumably to promote the latest release, La Vierge de Fer. Inside, the lighting was dim and the décor an oppressive, sinister goth designed to swallow up the soul. Or perhaps it was meant to recreate the sense of quietude and respect that one would encounter in a cathedral, with the perfumes in their bell jars being the objects of worship, and the blotter strips laid out neatly in front of them being the incense to be offered. Continue reading →