The Bath & Body Works Conundrum

If you live in the United States, chances are you’ve probably stepped into a Bath & Body Works store, or at the very least, smelt one of their 1001 fragrant creations on someone. If you haven’t, you’re one of the rare ones. And for your benefit, allow me to summarise what the majority of their fragrances smell like in three words: FUN! FRESH! FRUITY! (Caps lock and exclamation marks are absolutely necessary). For the fragrance snob, Bath & Body Works fragrances tend to belong to the cheap and trashy category of fragrances that are only appropriate for tweenage girls who obsess over One Direction.

Yet I must confess that Bath & Body Works fragrances pose some sort of guilty pleasure to me. Firstly, they’re dirt cheap at USD29.50. Factor in the Buy 3 and Get 3 Free promotion that’s perpetually ongoing and you’ve got a 75ml perfume going for USD15. Secondly, not all of them are terrible. Most are, but once in a while something surfaces that’s actually decent. Thirdly, they’re actually not too bad as room sprays or linen sprays.

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