If you ask me, it looks like someone’s lip is being botoxed by a pointy building.
The ad-copy for Bendelirious, taken from the Etat Libre d’Orange website:
The first time he sees her, it’s a party, and he senses something special in the air. He looks for the source of exuberance, and he is rewarded with only a fleeting glimpse of a woman in a minidress and sky-high stilettos, but she leaves in her wake an array of glorious contradictions: soft and cool, delicate and earthy. She is a star and he’s dazzled. He sees her again, at another party. It’s a benefit this time, an event marked by luxury and compassion. She passes his table with its iris centerpiece, and like the precious iris she evokes elegance and grace. She illuminates the room, and he wants to follow the light. And he does, to a cavernous club, where the uptown girl has become a downtown diva. In leather jacket and ballerinas, in the sweet madness of the moment, she is an urban fairy, waving a bottle of champagne like a magic wand. She can dance on tables and sing on subway platforms and draw everyone into her bewitching aura. For one brief spell-binding moment, their eyes meet, and now he is completely enchanted.
She carries her memories like her scent. They surround her, they endure, and they speak her name. She is a collector, and among her souvenirs can be found the beauty of beginnings, the ache of endings. In the sanctuary of her heart lie the sacred and the profane, they come together like the notes of her fragrance. She doesn’t linger long at the altar of regret. She lights the candle and burns the incense at the shrine of remembrance and expectation, pleasure and pain, in anticipation of the glorious memories yet to create. And when you know her, you will know the end of innocence. With the song of a siren, she lures with an indecent charm, an almost malevolent delicacy. She sings to the inner animal. She awakens the sleeping lion, she tames the savage beast. She shows the way to wondrous and frightening delights, and we may be surprised by the strength of her seduction.
She is masculine/feminine, succubus and incubus, and she can be dangerous, but only to those who willingly resist the confines of safety. We shudder at the urgency of her will, and tremble at our own hungry response. In her insatiable desire to have and to give, she is under and over, she consumes with her life force. She knows when to strike, when to stroke. And as she feasts, we taste every delicious touch, every bite, every flicker of her tongue. She is heaven and hell, the terrible and the beautiful. She can dance on a grave, awakening the spectre with a blood kiss, and we will join her in this feverish whirl, to the tempo of a tango, until we are one with her, in mind and body.
And you will carry this memory as you carry this scent.
69 rue des Archives is the address of Etat Libre d’Orange.Archives 69 is the essence of Etat Libre d’Orange. This is a perfume designed to free the senses, to open the heart to all the possibilities. It is an invitation to pleasure, an ode to seduction. It comes without restrictions, rules or regulations. It is yours to do with as you wish.
This is the scent of sensual liberation.
Now this is a sleeping lion and a savage beast 😀
Errr, how about, no? To be absolutely honest, I snorted and tried my best to stifle my laughter when I read this ad-copy while typing away in the library. A succubus/incubus who seduces and licks you, who “awakens the [your] sleeping lion” and “tames the [your] savage beast”? Even with my propensity for the absurd, this description of Archives 69 really takes the prize for most over-the-top, most irrelevant description of the perfume.
Lest you believe that I dislike the fragrance, allow me to state upfront my take on the fragrance itself: it’s intellectually-stimulating (definitely not stimulating in the way they describe) and generally wearable. I’d even consider it to be an edgy fragrance. The challenge now is coming up with ad-copy that better fits the fragrance. But before we dive into that, what does Archives 69 smell like?
Etat Libre d’Orange came on the fragrance scene (and made quite a scene in the process) in 2006, trumpeting: “Le parfum est mort, vive le parfum!” (“Perfume is dead, long live perfume!”). They quickly made a name for themselves with their provocatively-named fragrances and their accompanying images designed to stir controversy and arouse senses other than the nose. To top it all off, their fragrances came with ad-copy that, well, bordered on badly-written erotica (is there even well-written erotica?) that I personally find laughingly ridiculous.
Greetings! The Smelly Vagabond returneth, after a long summer break! First up, I’d like to apologise for my rather abrupt disappearing act, which might have left some of you who check the blog from time to time wondering where I’d gone, or if I’d given up blogging for good. Secondly, for those who have actually been checking in once in a while, THANK YOU!
Perhaps I should explain: I’ve been spending summer in sunny Singapore instead of London (where apparently there was a heatwave!). Aside from catching up with family and friends whom I haven’t seen in a year, I’ve also been busy working at an 8 – 6 job (welcome to Singapore, where we’ve got the longest working hours). I know many bloggers give themselves a schedule / free time off, but between work and meeting up with people in the evenings and nights, there was scarcely any time left for me to blog! And mind you, I’ve missed blogging! I just thought it would be better to accumulate reviews and write slowly rather than post one review per month. But yes, the great news is that my work attachment is OVER and I’ve got a number of weeks before returning to London and student life, where I invariably have more free time. I’ve scheduled a number of posts that will pop up every few days [Why not just upload all of them? Cause you’d just read all of them at one go, it’s the same with a TV series :D], so please do check in on the blog!