Interesting article alert! The Telegraph has just published a piece lamenting the lack of great men’s fragrances today. You can find it by clicking here.
Notable quotes that stood out to me include:
“So dull are today’s creations that the fragrance du jour may as well be called Ubiquity Pour Homme – a concoction that is everywhere, smells like everything else and is characterised by a top note of predictability, a heart note of safety and a base note of utter blandness. Oh, and pink pepper and something sweet and vanillary for good measure. Wear it and you’ll smell like every other man in the street.”
“What’s also making today’s fragrances so dull is the ubiquitous Dihydromyrcenol – a synthetic ingredient described (depending on your point of view) as being lavender-like, hyper-fresh or slightly bitter and metallic. It’s primarily used in men’s fragrance for its ferocity and staying power, is often prevalent in sport variants, and is the ingredient responsible for that slightly acrid zing common to pungent men’s fragrances. And it’s is everywhere. The reason for this, a perfumer friend told me recently, is that creative briefs for men’s fragrances often require that they “last all day” because men, unlike women, tend to apply once and don’t bother to top up later in the day. The easiest way to deliver that longevity is to throw some Dihydromyrcenol into the mix.”