If you ask me, it looks like someone’s lip is being botoxed by a pointy building.
The ad-copy for Bendelirious, taken from the Etat Libre d’Orange website:
The first time he sees her, it’s a party, and he senses something special in the air. He looks for the source of exuberance, and he is rewarded with only a fleeting glimpse of a woman in a minidress and sky-high stilettos, but she leaves in her wake an array of glorious contradictions: soft and cool, delicate and earthy. She is a star and he’s dazzled. He sees her again, at another party. It’s a benefit this time, an event marked by luxury and compassion. She passes his table with its iris centerpiece, and like the precious iris she evokes elegance and grace. She illuminates the room, and he wants to follow the light. And he does, to a cavernous club, where the uptown girl has become a downtown diva. In leather jacket and ballerinas, in the sweet madness of the moment, she is an urban fairy, waving a bottle of champagne like a magic wand. She can dance on tables and sing on subway platforms and draw everyone into her bewitching aura. For one brief spell-binding moment, their eyes meet, and now he is completely enchanted.
Etat Libre d’Orange came on the fragrance scene (and made quite a scene in the process) in 2006, trumpeting: “Le parfum est mort, vive le parfum!” (“Perfume is dead, long live perfume!”). They quickly made a name for themselves with their provocatively-named fragrances and their accompanying images designed to stir controversy and arouse senses other than the nose. To top it all off, their fragrances came with ad-copy that, well, bordered on badly-written erotica (is there even well-written erotica?) that I personally find laughingly ridiculous.